{"id":35372,"date":"2022-11-15T12:24:10","date_gmt":"2022-11-15T12:24:10","guid":{"rendered":"http:\/\/161.97.116.60\/?p=21773"},"modified":"2022-11-15T12:24:10","modified_gmt":"2022-11-15T12:24:10","slug":"cuando-el-metaverso-nos-alcance-en-china","status":"publish","type":"post","link":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/cuando-el-metaverso-nos-alcance-en-china\/","title":{"rendered":"Cuando el Metaverso nos alcance en China"},"content":{"rendered":"\n<p><strong><em>Escribe: Mag\u00edster Iv\u00e1n Castillo G.<\/em><\/strong><\/p>\n\n\n\n<p>El d\u00eda 11 de noviembre (11.11), se realiza la venta m\u00e1s grande en el mundo por internet. Hace 14 a\u00f1os se inici\u00f3 en el d\u00eda de los solteros de China. Jack Ma con mucha visi\u00f3n cambi\u00f3 el nombre por Global Shopping Day GSD. Esta fiesta de e-Commerce es poco aprovechada en Hispanoam\u00e9rica y el Per\u00fa.<\/p>\n\n\n\n<p>Para que tenga idea de la magnitud de ventas, si se juntan las ventas de Black Friday + CyberMonday de EE.UU., no llegan ni a la mitad de lo que se hace cada a\u00f1o en China. &nbsp;&nbsp;<\/p>\n\n\n\n<p>En este 2022,&nbsp; m\u00e1s de 300 millones de personas han visto la transmisi\u00f3n en vivo de Taobao Live (brazo de Alibaba) desde el comienzo del per\u00edodo de preventa. Durante todo el per\u00edodo de ventas, 62 canales de transmisi\u00f3n en vivo administrados por personas influyentes y comerciantes superaron los 100 millones de RMB en GMV, y 632 canales de transmisi\u00f3n en vivo administrados por personas influyentes y comerciantes superaron los 10 millones de RMB en GMV.<\/p>\n\n\n\n<p>Algunos datos de este a\u00f1o:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Cainiao (empresa log\u00edstica de Alibaba) ha entregado m\u00e1s de 120 millones de paquetes a domicilio. Cerca de 2 millones de paquetes fueron entregados por 700 veh\u00edculos aut\u00f3nomos robots (AGV) Xiaomanlv.<\/li><li>Se reciclo paquetes en m\u00e1s de 130,000 estaciones de Cainiao Post, reciclando casi 4 millones de cajas de cart\u00f3n.<\/li><li>M\u00e1s de 1,63 millones de productos exhibidos en Tmall son productos ecol\u00f3gicos y de baja huella de carbono, desde prendas de vestir, cosm\u00e9ticos, alimentos y productos electr\u00f3nicos.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"http:\/\/161.97.116.60\/wp-content\/uploads\/2022\/11\/TIMO.jpg\" alt=\"\" class=\"wp-image-21774\"\/><figcaption><em>Timo es el \u201cinfluencer\u201d virtual de Tmall Luxury Pavillon (foto de Alibaba)<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Este a\u00f1o el \u201cinfluencer virtual\u201d es la novedad, se llama TIMO (desarrollo de la empresa <a href=\"https:\/\/damo.alibaba.com\/\">Damo<\/a> del grupo Alibaba), dise\u00f1ado con las preferencias de los j\u00f3venes. Pero les falt\u00f3 un asesor de idiomas, el nombre Timo no es muy apropiado en idioma espa\u00f1ol, timo es un \u00f3rgano del cuerpo humano, pero tambi\u00e9n puede tomarse como enga\u00f1o.<\/p>\n\n\n\n<p>Hace unos a\u00f1os en China no sab\u00edan mucho de marketing, pero aprendieron de los mejores y r\u00e1pido. Hoy siguen muy de cerca la tendencia del comportamiento de compra de los j\u00f3venes, tomaron el ejemplo de Corea del Sur que supo imponer el \u201cKdrama\u201d y el \u201cKPop\u201d de manera exitosa en la juventud del mundo, como ejemplo esta la moda y los cosm\u00e9ticos v\u00eda las telenovelas.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:31% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"http:\/\/161.97.116.60\/wp-content\/uploads\/2022\/11\/ayayi.png\" alt=\"\" class=\"wp-image-21775 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:16px\"><em>En el 2021, tambi\u00e9n Weibo saludo a su empleada virtual AYAYI, con este mensaje<\/em><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"http:\/\/161.97.116.60\/wp-content\/uploads\/2022\/11\/saludo-ayayi.png\" alt=\"\" class=\"wp-image-21776\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Hoy los chatbots son de uso corriente y gratuito, pero una imagen en video que te converse es otro nivel.<\/p>\n\n\n\n<p>Si es emprendedor, tenga la seguridad de que el e-commerce es la gran oportunidad y las ventas m\u00e1s grandes del mundo se realizan en noviembre el 11.11. Un mercado de mil millones de personas, comprar\u00edan toda la producci\u00f3n de Per\u00fa en un solo d\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Escribe: Mag\u00edster Iv\u00e1n Castillo G. El d\u00eda 11 de noviembre (11.11), se realiza la venta m\u00e1s grande en el mundo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35373,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[],"class_list":["post-35372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-emprendedor"],"_links":{"self":[{"href":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/wp-json\/wp\/v2\/posts\/35372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/wp-json\/wp\/v2\/comments?post=35372"}],"version-history":[{"count":0,"href":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/wp-json\/wp\/v2\/posts\/35372\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/wp-json\/wp\/v2\/media\/35373"}],"wp:attachment":[{"href":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/wp-json\/wp\/v2\/media?parent=35372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/wp-json\/wp\/v2\/categories?post=35372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/wp-json\/wp\/v2\/tags?post=35372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}