{"id":34889,"date":"2024-07-17T13:19:29","date_gmt":"2024-07-17T13:19:29","guid":{"rendered":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/?p=34154"},"modified":"2025-01-16T13:33:05","modified_gmt":"2025-01-16T13:33:05","slug":"elementos-culturales-en-campanas-de-marketing-analisis-del-caso-dunkin-peru","status":"publish","type":"post","link":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/elementos-culturales-en-campanas-de-marketing-analisis-del-caso-dunkin-peru\/","title":{"rendered":"Elementos Culturales en Campa\u00f1as de Marketing: An\u00e1lisis del Caso Dunkin\u2019 Per\u00fa"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u00a0<\/p>\n

Por Mg. Enrique Castro Guzm\u00e1n, Director EP Administraci\u00f3n y Marketing.<\/strong><\/em>
En una celebraci\u00f3n que combina tradici\u00f3n y sabor, Dunkinu2019 ha lanzado una edici\u00f3n especial de donuts inspiradas en la rica cultura peruana. Esta iniciativa, disponible del 15 al 31 de julio, coincide con las Fiestas Patrias y presenta sabores emblem\u00e1ticos como el turr\u00f3n y el churro relleno. La colecci\u00f3n incluye seis donuts \u00fanicas, cada una con un dise\u00f1o que rinde homenaje a elementos ic\u00f3nicos del Per\u00fa, como el chullo y la camiseta de la selecci\u00f3n nacional.<\/p>\n

Adem\u00e1s, Dunkinu2019 ha dise\u00f1ado un empaque especial que destaca lugares emblem\u00e1ticos del pa\u00eds, ofreciendo una experiencia completa y aut\u00e9ntica. Esta campa\u00f1a no solo celebra la gastronom\u00eda peruana, sino que tambi\u00e9n resalta la conexi\u00f3n emocional y cultural que los peruanos tienen con estos sabores tradicionales.<\/span><\/p>\n

Seg\u00fan la publicaci\u00f3n de Mercado Negro (2024), esta iniciativa busca acercar a los clientes a sus ra\u00edces culturales mientras disfrutan de un producto innovador y delicioso. La introducci\u00f3n de estos sabores no solo a\u00f1ade una nueva dimensi\u00f3n a la oferta de Dunkinu2019, sino que tambi\u00e9n muestra el compromiso de la marca con la diversidad y la celebraci\u00f3n de las culturas locales.<\/span><\/p>\n

Esta campa\u00f1a es un ejemplo perfecto de como las marcas pueden integrar elementos culturales en sus productos para crear una conexi\u00f3n m\u00e1s profunda con sus consumidores. Al incorporar sabores tradicionales en un formato moderno, Dunkinu2019 no solo enriquece su portafolio, sino que tambi\u00e9n honra y celebra la cultura peruana de una manera significativamente emocional y deliciosa.<\/span><\/p>\n

Referencias:<\/b>
Mercado Negro Advertising. (2024, 15 julio). Dunkinu2019 lanza donuts sabor turr\u00f3n y churro<\/em> relleno como tributo a la cultura peruana. Mercado Negro. https:\/\/www.mercadonegro.pe\/actualidad\/dunkin-lanza-donuts-sabor-turron-y-churro-relleno-como-tributo-a-la-cultura-peruana\/<\/i><\/p>\n

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Sobre el autor: Mg. Enrique Castro Guzm\u00e1n<\/strong><\/p>\n

Ejecutivo acad\u00e9mico comercial cursando el \u00faltimo a\u00f1o del Doctorado en Administraci\u00f3n de Negocios Globales, Mag\u00edster en Ciencias Empresariales y Licenciado en Administraci\u00f3n, con un Diplomado de Especializaci\u00f3n en Gesti\u00f3n de Marketing Estrat\u00e9gico y Certificaciones Internacionales como Mentor y Educador en Emprendimiento. Cuenta con m\u00e1s de 14 a\u00f1os de experiencia en la definici\u00f3n, desarrollo e implementaci\u00f3n de soluciones estrat\u00e9gicas de gesti\u00f3n, marketing y did\u00e1ctica en los rubros de educaci\u00f3n superior, inmobiliario y transporte. Con art\u00edculos cient\u00edficos publicados y en proceso de publicaci\u00f3n en revistas indexadas a Scopus, Scielo y Latindex 2.0, as\u00ed como coautor de dos cap\u00edtulos de libros en proceso de postulaci\u00f3n a libros indexados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u00a0 Por Mg. Enrique Castro Guzm\u00e1n, Director EP Administraci\u00f3n y Marketing.En una celebraci\u00f3n que combina tradici\u00f3n y sabor, Dunkinu2019 ha […]<\/p>\n","protected":false},"author":1,"featured_media":34890,"comment_status":"closed","ping_status":"","sticky":false,"template":"elementor_theme","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[],"class_list":["post-34889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-emprendedor"],"_links":{"self":[{"href":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/wp-json\/wp\/v2\/posts\/34889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/wp-json\/wp\/v2\/comments?post=34889"}],"version-history":[{"count":6,"href":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/wp-json\/wp\/v2\/posts\/34889\/revisions"}],"predecessor-version":[{"id":36259,"href":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/wp-json\/wp\/v2\/posts\/34889\/revisions\/36259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/wp-json\/wp\/v2\/media\/34890"}],"wp:attachment":[{"href":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/wp-json\/wp\/v2\/media?parent=34889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/wp-json\/wp\/v2\/categories?post=34889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bibliovirtual.uma.edu.pe\/web-uma\/wp-json\/wp\/v2\/tags?post=34889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}